the Blog

You’ve built a successful staging business—but you’re at capacity. If you want to grow, you’ll need to start thinking like a CEO. That means building systems, hiring help, and letting go of control where it counts. Shari Casanova’s mentorship program is built on exactly this kind of transformation. From Doing It All to Delegating Scaling […]

Real estate is a relationship business—and so is staging. Realtors are one of your most valuable referral sources, and cultivating strong industry connections can lead to a steady stream of clients. But where do you start? Why Realtor Relationships Matter Networking Strategies That Work Attend Real Estate Events Join your local real estate board, networking […]

In today’s competitive real estate market, home stagers need more than talent—they need a brand. Your online presence is often the first impression realtors and homeowners get of your business. A strong brand can help you attract clients, justify premium pricing, and position you as the go-to expert in your market. Why Branding Matters for […]

Vacation Vibes Start with the Right Staging If you own an Airbnb or vacation home in Florida, you already know the competition is fierce. With thousands of listings across platforms like Airbnb and Vrbo, guests make split-second booking decisions based almost entirely on visuals. That’s where professional staging becomes your most powerful marketing tool. Just […]

Is staging worth the investment? Explore statistics and expert insights on how home staging boosts selling price and reduces time on market.

Starting a home staging business can be exciting—but also overwhelming. From client acquisition to inventory management, there are countless decisions that can either move your business forward or hold it back. That’s where mentorship comes in. Having an experienced guide by your side can be the single most important investment you make in your success. […]

Staging That Harmonizes with Your Lifestyle Selling your home doesn’t mean putting your life on pause. Professional staging can achieve a perfect balance between functionality and visual appeal, ensuring your home shines while remaining livable. Whether collaborating with a home staging company or implementing DIY staging with expert guidance, the right approach allows you to […]

Learn what a home staging consultation includes and how it benefits both realtors and homeowners before listing a property.

Discover how occupied staging helps homeowners sell faster and with less stress. Learn about the convenience and value it brings to the selling process.