Real estate is a relationship business—and so is staging. Realtors are one of your most valuable referral sources, and cultivating strong industry connections can lead to a steady stream of clients. But where do you start?

Why Realtor Relationships Matter

  • Realtors control the listings
  • They often make vendor recommendations
  • Repeat referrals mean sustainable income

Networking Strategies That Work

Attend Real Estate Events Join your local real estate board, networking meetups, or home expos.

Give First Offer free mini consults, provide educational content, or invite agents to open house previews.

Follow Up Consistently The fortune is in the follow-up. Keep it warm, friendly, and useful.

Create a Realtor Resource Kit Include your services, before/after photos, pricing sheet, and testimonials.

Digital Networking Tools

  • Use LinkedIn to connect with local agents
  • Share Instagram stories featuring realtors you work with
  • Start a local Facebook group for agents and stagers

Deliver Value, Then Deliver Again

Once you’ve landed a realtor relationship:

  • Overcommunicate during staging projects
  • Meet deadlines and exceed expectations
  • Send a thank-you gift or handwritten note

Conclusion: Networking isn’t just about passing out business cards. It’s about becoming a trusted partner. By positioning yourself as a resource—not just a vendor—you can build strong, mutually beneficial relationships that elevate your staging business.

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