Social media strategies: showcasing your work to attract clients

Social media isn’t optional for today’s home stagers—it’s essential. Platforms like Instagram, Facebook, and Pinterest offer an always-on showroom for your work and help you build trust with potential clients. The key is showing up strategically.

Why Social Media Works for Stagers

• Visual platform for visual work
  
• Builds trust and authority
  
• Creates top-of-mind awareness with realtors
  

Top Platforms for Stagers

• Instagram: Best for visuals, reels, and engaging agents
  
• Facebook: Community building and service promotion
  
• Pinterest: Long-term traffic to blogs and site pages
  

Content That Converts

• Before-and-after photos with mini-case studies
  
• Time-lapse videos of staging day
  
• Realtor shoutouts and client testimonials
  
• Behind-the-scenes of installs or warehouse prep
  

Engagement Strategies

• Use local hashtags and location tagging
  
• Respond to DMs and comments quickly
  
• Run giveaways or partner with local agents
  

Scheduling Tools

• Use apps like Hootsuite, Planoly, or Buffer to plan ahead
  
• Post consistently (3–5x per week is ideal)
  
• Track analytics to see what resonates
  

You don’t need a full-time social media manager—you just need a strategy. Show up consistently, share high-impact content, and engage with your audience. Your next client is probably scrolling right now.